The Art of Selling Series

When it comes to sales, some people are naturally designed to be in this role. Perhaps the career of selling chose them as much as they chose it. We cannot remain stuck in "This is how it's done" or "We've been doing it this way for years with no plan to change". As the Greek philosopher, Heraclitus, once said: “change is the only constant.” When selling, we need to be mindful of our consumers' needs, their time, and competitors. Whether we are selling from B2B or B2C, it's important to be aware of what will resonate. In this series, my guests will share their journey and provide insights, and perhaps inspire you to review your sales techniques so that you can continue to be successful.

When it comes to sales, some people are naturally designed to be in this role. Perhaps the career of selling chose them as much as they chose it. We cannot remain stuck in “This is how it’s done” or “We’ve been doing it this way for years with no plan to change”.

Ted Olson Headshot

Ted Olsen

Ted Olson is the author of Feel Good About Selling – a book written to help people feel good about selling and to avoid the bad habits that hurt sales. He has trained thousands of salespeople from all different backgrounds and industries. He uses his sales experience to help individuals and organizations with sales, sales enablement, sales training, demand generation and marketing. He’s built sales teams that have broken every record at their respective company. He’s created a unique sales framework and methodology called, PEP, which stands for Positioning, Exploring, and Presenting. PEP offers a flexible approach based on core selling principles for anyone in sales – whether they like selling or not. When not at work, Ted practices martial arts and homeschools his four kids with his wife, Nicole. They have two dogs (Oatmeal and Honeybee) and a guinea pig (Pinball) – his kids wanted him to add this last part about the pets.

Website: https://feelgoodaboutselling.com/

LinkedIn: www.linkedin.com/in/tedolson/

Twitter: https://twitter.com/tedolson

Amazon: www.amazon.com/dp/0988535270?ref_=pe_3052080_397514860



Aimee Montgomery

Aimee and I discuss how important it is to have a solid marketing strategy side by side with your sales strategy. Aimee Montgomery is a Fractional CMO, Founder, and Digital Marketer at A Call To Thrive Digital Marketing Agency, She develops digital marketing programs and services, helping coaches and consultants create effective marketing strategies to produce measurable results.

Before starting A Call To Thrive, Aimee worked 30 plus years in sales, marketing, business development, and project management.

She has served Fortune 50 clients while working for a Big 4. Scaling accounts with very little revenue to accounts worth 54 Million. Aimee has also served as a CMO for TV public figures in both conventional and digital marketing.

She believes there is no one size fits all marketing tactics. Whether your ideal client is B2B or B2C each should be approached differently.
In addition to her marketing talents, Aimee is an artist, book lover, and creator of dollhouse miniatures from Frisco, Texas.
Social media:
Facebook @aimeemontgomeryonline
Instagram @aimeemontgomeryonline
Tiktok @aimee_montgomery
YouTube A Call To Thrive Digital Marketing




Chris Cicconi

Chris Cicconi (Chee coni) is a sales professional with nearly 15 years of experience. He has a passion for building and growing teams. Throughout his career, Chris has been an individual contributor to leading teams. The majority of the time, working with HR professionals, providing both software and recruiting solutions.


Part of what has kept Chris engaged with sales for so long is the ability to be creative and use a variety of mediums, from video, direct mail and content creation to the classics of cold calling and email. In today’s episode, we will hear more about Chris’ approach when it comes to old fashion cold call selling.

Welcome my guest Chris Cicconi


In his spare time, you’ll likely find him in the kitchen or hosting e-sports events.


Norton Headshot 2022 (2)

Michael Norton


Michael Norton is the Senior Vice President of the Enterprise Accounts Division at Sandler Training. This was a position he held for 10 years prior to leaving Sandler to start his own consulting business called Tramazing, which stood for Training Made Amazing. Michael’s journey includes 12 years working with the Zig Ziglar organization including becoming the President of the company. During his career Michael has worked with individuals and organizations across multiple industries from the small and medium size businesses all the way up to the Fortune 50 Corporations and everywhere in between. Michael’s passion for developing people and leading teams will be evident as he shares stories and experiences from his personal, professional, and spiritual journey through this life.